Implement Our Worthwhile Visitors Playbook In Your Enterprise
..and generate a gradual, predictable circulation of latest visitors and leads!
Every week for six weeks, you’ll full a brand new step within the “Worthwhile Visitors Framework,” and by the point we’re completed you’ll have all of the belongings it’s essential to roll out your personal perpetual Worthwhile Visitors System.
Week 1: Core Ideas of Worthwhile Visitors Half 1
This module will educate you the foundations of how we take into consideration visitors at DigitalMarketer and the place it matches into YOUR enterprise. We’ll set up objectives and a “language” in order that we’re on the identical web page all through the workshop. You’ll craft a buyer worth journey for your enterprise, audit your present advertising belongings, and begin working in your marketing campaign planning canvas.
Week 2: Core Ideas of Worthwhile Visitors Half 2
Week two is the place we begin constructing the belongings you’ll use in your advert campaigns. You’ll use our advert copy templates for chilly, heat, and scorching advertisements, we’ll construct out focusing on particular to your market, and begin to conceptualize and create your advert photographs and movies. You’ll additionally discover ways to construct content material belongings you’ll have to ship visitors to.
Week three: Create Your Acquisition Marketing campaign(s)
Module three is the place you’ll get entry to the primary half of our visitors playbook. This week will concentrate on performs that assist generate curiosity on the high of your funnel. You’ll choose the proper performs based mostly off of your enterprise’ present wants and execute on step-by-step directions for constructing a excessive changing advert marketing campaign.
Week four: Create Your Monetization Marketing campaign(s)
Module 4 is the place you’ll get entry to the final half of our visitors playbook. This week will concentrate on performs that assist generate curiosity on the backside of your funnel. You’ll choose the proper performs based mostly off of your enterprise’ present wants and execute on step-by-step directions for constructing a excessive changing advert marketing campaign.
Week 5: Launching, Structuring, and Optimization
That is the week you’ll really LAUNCH your visitors system! We’ll cowl finest practices for structuring your Fb campaigns, what try to be testing, and monitor. You’ll additionally be taught optimization methods to your visitors campaigns and touchdown pages.
Week 6 – Scaling, Measuring, and Troubleshooting
Module six is all about SCALING! You’ll discover ways to scale your campaigns to completely different markets, and “trim the fats” out of your campaigns (what’s not working). You’ll be taught finest practices for troubleshooting a marketing campaign that could be failing and finest measure the efficiency of your campaigns.
BONUS MODULE– Scaling with Google and YouTube
An enormous a part of scaling is scaling to completely different visitors platforms. Though this course is concentrated closely on Fb, we didn’t overlook about YouTube and Google! On this module, you’ll be taught from two trade consultants on arrange excessive changing YouTube and Adwords campaigns to scale out your visitors system.
ABOUT YOUR INSTRUCTOR:
Molly Pittman is DigitalMarketer’s VP of Advertising and marketing and co-host of a #1 advertising podcast on iTunes, Perpetual Visitors. Molly is answerable for creating, optimizing, and sustaining DigitalMarketer’s visitors system with the objectives of buyer acquisition and income.
In her time at DigitalMarketer, Molly has personally spent over $6,000,000 on paid visitors and has generated over 700,000+ leads and tens of hundreds of shoppers whereas nonetheless sustaining a constructive return on advert spend. Molly has additionally consulted and suggested over 150 manufacturers (each on-line and offline) in markets corresponding to: well being and health, private finance, magnificence, crafts, skilled practices, manufacturing and extra…
The Worthwhile Visitors Framework Simply. Flat. Works.
The Worthwhile Visitors Framework has been examined in dozens of markets and a whole lot of affords, in all the things from:
B2B to B2C…
digital to bodily…
product-based to service-based…
on-line to offline…
So, whether or not you’re a tiny “kitchen desk” startup or a large enterprise, the Worthwhile Visitors Framework will be just right for you.
Molly Pittman – Worthwhile Visitors System: Movies, PDF´s