Richard Lindner – Email Marketing Mastery

Turn out to be a Licensed Electronic mail Advertising and marketing Grasp

6-5-3-4

Uncover the confirmed plan for easy, automated electronic mail advertising and marketing that generates AT LEAST 200% extra gross sales from the record you have already got (even when it’s tiny)

What You’ll Be taught

The Excellent Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when achieved appropriately, ends in income and engagement to hockey stick straight up! After getting collected your belongings and perceive the important thing ideas, you possibly can create short-term and long-term rolling calendars.

four Magic Questions

Reply these four “magic” questions earlier than you ever begin writing an electronic mail to set your marketing campaign up for achievement. So long as you possibly can reply these four questions you’ll know the way to write an electronic mail that establishes you as an authority in your business and builds a bond together with your record.

Factors of Perception

Take into consideration precisely who you’re writing to and precisely why they might wish to purchase—why do they care what you need to say? As soon as you’ll be able to outline the specified finish end result, it is possible for you to to develop a journey by means of your electronic mail copy that takes the shopper from the place they’re… to the place they wish to be by utilizing your services or products.

three Classes of Emails

Learn the way and when to make use of the three completely different classes of electronic mail campaigns—transactional, relational, or promotional. Selecting the proper class will be certain that you’re emailing your prospects with the proper messaging! (That is the way to ship a number of campaigns and presents with out BURNING your electronic mail record.)

Turn out to be a Licensed Electronic mail Advertising and marketing Grasp & Be taught Learn how to Generate the Highest ROI of ANY Advertising and marketing Technique in Your Enterprise…

Create the PERFECT promotional calendar for your small business… (Do that proper and also you’ll see income AND engagement hockey stick straight up!)
Guarantee your emails really make it to the inbox… (HINT: follow poor record hygiene and your deliverability will undergo)
Use confirmed methods to get MORE opens and MORE clicks from even your most engaged and dependable subscribers…
Be taught which targets and metrics you have to be monitoring on a day-to-day foundation to measure your Electronic mail Advertising and marketing success…
Listing “CPR”… Learn how to clear and revive your useless (or almost useless) electronic mail lists and get them opening and clicking once more!
Uncover the four “magic” electronic mail copywriting questions (and why answering four easy questions will virtually write your electronic mail copy for you)
Queue the Click on: 6 psychological methods to get your subscribers primed and able to click on the hyperlinks in your emails
three segmentation methods that really work and be certain that you’re solely emailing your good prospects! (That is the way to ship a number of campaigns and presents with out BURNING out your electronic mail record)

Our model new interface makes it straightforward so that you can navigate and devour the content material and monitor your progress on the best way to turning into an Electronic mail Advertising and marketing Grasp

The two most vital inquiries to reply earlier than triggering ANY marketing campaign to a brand new subscriber (Get this fallacious and the following button they click on may very well be Unsubscribe… or worse—Spam)

Electronic mail Indoctrination: The right welcome electronic mail marketing campaign to begin constructing actual relationships together with your new subscribers and turning them from strangers into pals
Marketing campaign Mapping: Learn how to discover and duplicate your most profitable advertising and marketing campaigns (so that you all the time know what you’re selling and once you’re selling it)
The one four causes individuals purchase from you (and the way to leverage them to generate extra gross sales out of your electronic mail advertising and marketing efforts)
The 9 sneaky methods that triple your electronic mail open charges (and when to make use of them)
Marketing campaign Creation: The 5 varieties of electronic mail campaigns you have to be utilizing in your small business (and the way to Storyboard and craft each)
three must-use instruments to observe your electronic mail deliverability (and be sure you’re stepping into the inbox)

Course Particulars

Module 1

The Function of Electronic mail Advertising and marketing

Lesson 1: Meet Your Teacher
Lesson 2: The Function of Electronic mail Advertising and marketing
Lesson three: THREE Completely different “Varieties” of Emails
Lesson four: The TWO Ship Varieties
Lesson 5: Electronic mail Advertising and marketing & Listing Constructing

Module 2

Creating Your Advertising and marketing Calendar

Lesson 1: The Function of Your Advertising and marketing Calendar
Lesson 2: Gathering Promotional Property
Lesson three: Creating Your 30 Day Calendar
Lesson four: Creating Your 90 Day Calendar

Module three

Electronic mail Marketing campaign Creation

Lesson 1: Electronic mail Campaigns Defined
Lesson 2: Storyboarding Your Indoctrination Marketing campaign
Lesson three: CASE STUDY: DigitalMarketer
Lesson four: Storyboarding Your Engagement Marketing campaign
Lesson 5: Storyboarding Your Ascension Marketing campaign
Lesson 6: Storyboarding Your Consumption Marketing campaign
Lesson 7: Crafting a Upsell Marketing campaign
Lesson eight: Storyboarding Your Segmentation Marketing campaign
Lesson 9: CASE STUDY: Finest Purchase
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Marketing campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Marketing campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Again Marketing campaign

Module four

Electronic mail Copywriting & Design

Lesson 1: Harvesting Confirmed Gross sales Copy
Lesson 2: The FOUR Causes Individuals Purchase
Lesson three: Factors of Perception
Lesson four: Crafting Your Topic Traces
Lesson 5: Crafting Your Physique Copy
Lesson 6: Queuing the Click on

Module 5

Optimizing Opens & Clicks

Lesson 1: Getting Extra Opens
Lesson 2: Getting Extra Clicks

Module 6

Monitoring & Measuring Outcomes

Lesson 1: Benchmarking Your Outcomes
Lesson 2: What to Monitor & When To Monitor it!
Lesson three: DEMO: Electronic mail Stats Monitoring Sheet

Module 7

Electronic mail Deliverability

Lesson 1: three Methods to Show You’re NOT a Spammer
Lesson 2: Your Mailer Popularity
Lesson three: Your Sender Infrastructure
Lesson four: Your Subscriber Engagement
Lesson 5: Monitoring & Monitoring Deliverability

What You’ll Get

Once you enroll at the moment, you’ll obtain instantaneous entry to:

The Electronic mail Advertising and marketing Mastery Course
7 Core Modules
46 Video Classes
four Handouts
7 Quizzes (one for every module)

Plus, upon profitable finishing of the course and all exams additionally, you will obtain:

A badge designating you as a Licensed Electronic mail Advertising and marketing Specialist that may be hosted in your web site, electronic mail signature and LinkedIn profile.
A digital, printable certificates appropriate for framing

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