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CONTENT search engine optimization
- Numerous the weblog posts and books round search engine optimization give attention to the technical features. The difficulty is: 90% of your rating shouldn’t be decided by the technical features however by your content material and the way you’ve optimized that. This e-book on Content material search engine optimization tells you every thing it’s good to find out about writing and optimizing your textual content.
- Subsequent to deep explanations to vary how you concentrate on your content material, the e-book additionally has a lot of sensible suggestions you can implement straight away.
- Whether or not it’s the way to do key phrase analysis, the way to construction your web site or the way to write that piece of content material that folks will need to hyperlink to, this e-book covers all of it.
About this e-book
After we launched our first eBook, we felt we had been lacking one piece of the search engine optimization puzzle an excessive amount of. Whereas loads of the weblog posts we write about search engine optimization right here at Yoast are technical, content material search engine optimization has all the time been on the core of what we do. We simply by no means instructed that story very effectively. This time, Joost & Marieke sat all the way down to make it one large, structured story on the way to correctly optimize your content material. Whereas writing that we felt the necessity to additionally embrace a fundamental intro to copywriting, as a lot of the content material we see on web sites is so dreadful to learn.
That’s why the e-book falls into three sections:
- Key phrase Technique
Together with the way to do key phrase analysis, what the aim of lengthy tail key phrases actually is and how one can have each a long run key phrase technique and nonetheless do advert hoc key phrase analysis.
- Web site Construction
Explains the significance of an excellent web site construction and the way to place your most necessary items of content material associated to your lengthy tail items. Additionally provides a number of fast wins on the way to enhance your general web site construction on an present web site.
- Content material Writing
Explains the way to write effectively structured, top quality copy that has a transparent goal. This part additionally accommodates a chapter particular to folks utilizing our WordPress search engine optimization plugin on the way to incorporate the suggestions from the search engine optimization plugin into your writing.
In all, the PDF model of the eBook has 112 pages. There are three variations: a Kindle model, an ePub model and the PDF model.