[Download] Your First 100 Million – Dan Pena

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Your First 100 Million


The Worth of Concern… the Reward of Braveness

As this information goes to press, the financial world is free falling by the worst monetary catastrophe given that Good Despair.   Males of wealth and presumed integrity inside the financial world have devoted treachery on a scale of uncounted billions of , affecting a whole bunch of hundreds of “unusual people” throughout the globe.

Bernie Madoff is actually essentially the most despicable of these “pirates in pinstripe,” committing fraud of some $50 billion, deceiving even his closest associates and oldest associates.  By March 2009, Bernie was in custody whereas attorneys bickered over the bones of his frozen property, and he awaited his flip to plead accountable in courtroom docket.  “So what?” say his victims.  “Our life monetary financial savings have vanished.”

We cannot change the earlier, solely get higher from it.  And perhaps examine its cruel lessons.   The first lesson is that this: the paralysis of fear can worth dearly; whereas the rewards of determined braveness are incalculable.

Throughout the meantime, hid amid the carnage of financial wreck, are some shares that dare to provide the prospect of income.   B2C, our private investing group, for example, is engaged additional in “contravesting” than investing – looking out for shares wherever on the planet which is likely to be undervalued, largely paying dividends.  We anticipate this period of bear market is a superb various to reach boldly for the bargains which is likely to be available on the market.

Our advice, as you search to enterprise into the heady whitewaters of enterprise acquisition, dream crew establishing and Quantum Leap development, is to take braveness.  Grasp chaos. Drive change.   And adjust to the methodologies you’re about to be taught.  Sometime, sooner than you’d have imagined, the financial nightmare of the first decade of this millennium will most likely be a harsh nevertheless fading memory.

And likewise you’ll have survived to be the large success you knew you’d be.

D e d i c a t i o n

Throughout the information you’re about to be taught, I communicate in regards to the significance of mentors as a Quantum Leap to information.   Years previously, as a youthful scorching shot inside the firm world, I found the secrets and techniques and strategies of large success from three gents who mentored me at important cases in my life.

Constantine “Costa” Gratsos had made his fortune as a lifelong affiliate of transport icon Aristotle Onassis.   He took a liking to me, grew to turn out to be my first mentor, and confirmed me strategies to swim inside the deep, dangerous waters of enterprise.

Jim Newman, the enterprise visionary who created the time interval “comfort zone” confirmed me strategies to broaden my horizons.  As a result of Jim, after I attended actually considered one of his PACE Seminars in 1978, I moved out of my comfort zone at Bear Stearns and have turn out to be a superb worthwhile oilman.

Jerry  Ormand was already a legendary Texas oilman as soon as I met him.  However he took the time to introduce me to the optimistic elements of the oil enterprise, and strategies to outlive and prosper amid the chaos of a rough-and-tumble commerce.

Jerry… Jim… “Costa”… this information is gratefully dedicated to you.

– Dan


By Dr Klaus Kleinfeld

Former CEO of  Siemens, AG.

Congratulations!  You may need chosen a uncommon information that describes a step-by-step framework and methodology for establishing a superb worthwhile enterprise from scratch, whereas attaining the expertise items of a extreme effectivity explicit individual.  The precepts described on this information are straight forward, however very extremely efficient.  The author, Daniel S. Peña, has put into straightforward phrases how he achieved success on the very best diploma starting with nothing better than a dream and the keenness to succeed.  I strongly recommend Your First Hundred Million for people who’ve a dream, little or no capital, and need a freeway map to assemble a significant web worth and acquire the lifetime of a extreme effectivity explicit individual.

It is written in a mode which will ingratiate you to the author, because of he tells it exactly prefer it’s, with no varnish or hesitation.  At cases it is potential you will even be shocked by how he describes what it takes to be a extreme effectivity explicit individual and acquire your objectives in within the current day’s powerful and tumble ever altering enterprise environment.  He calls his precepts and methodology QLA, or Quantum Leap Profit and it’s based mostly totally on his practically 40-year non-public worldwide monitor file of success.

Over just a few years Dan has become a superb good buddy.  I do know Dan’s suggestions may normally improve your eyebrow collectively along with his candor.  Nonetheless you will actually benefit from listening to what it takes to succeed from any person who has truly lived it.  And you may inform this isn’t idea, because of he gives you precise examples from his life and individuals who he has coached and mentored.  Dan has operated within the equivalent precise world you do every day and succeeded in direction of all odds.  Nonetheless additional importantly, quite a few devotees have used QLA effectively and achieved their objectives and targets!

Study this information and I do know it could be the 1st step within the route of the conclusion of your objectives and being a worthwhile extreme effectivity explicit individual.

All the best,

Klaus Kleinfeld


Your Quantum Leap Profit

“Always try to enter enterprise with an unfair profit.”

You will on no account have be taught a enterprise information like this one.

Because you preserve this explicit model, you will have heard me converse.  You will have even been to my fortress; you may even be a enterprise companion.  So that you just’ll discover immediately this information is written one of the simplest ways I communicate to audiences at my “Quantum Leap Profit” seminars.  You’ll moreover understand it’s not a information for everybody, because of success (and the wealth it brings) isn’t for everybody.  Nonetheless I do know you’ll income from it, because of it captures beneath one cowl – all the Quantum Leap strategies I’ve been pounding into people’s heads for numerous years now.

The Enterprise sections of bookstores and libraries all through America, the UK and Europe are crammed with books that allow you to know strategies to develop right into a worthwhile entrepreneur.  Just a few of them are written by men and women who’ve achieved diploma of success.  Others are written by professors who understand enterprise as an idea, nevertheless have on no account had their very personal enterprise.  These books typically take the reader by the step-by-step mechanics of starting, rising and in the long run selling a enterprise.  Others are manuals that cowl taking a corporation public, tax factors, elevating capital and completely different topics an entry-level entrepreneur should know.  They embody checklists, graphs and codecs for enterprise plans and letters of intent.  There are almost certainly nuggets of “how-to” knowledge in these books.  Nonetheless I’ve found most of them to be as flat and lifeless as road-kill.

Nonetheless additional to the aim, none of these books tells you strategies to place collectively your ideas for being large worthwhile.  They skip over strategies to manage your perspective merely barely, so that you presumably can take what I identify a Quantum Leap…make a whole bunch of hundreds of …and do it time and again!

What for many who had entry to the secrets and techniques and strategies of an individual who has the vitality, talents and self-confidence to make one Quantum Leap after one different, even make them concurrently, and is conscious of he’ll in the long run develop right into a billionaire sooner than he quits?  What for many who might acquire, in his private phrases, the information of this vigorous multi-millionaire – not a type of “precise property rich” morons or some silk-suited seminar mooches – nevertheless an individual who took his private energy firm from an $820 funding to an unbelievable $400 million in market capitalization in merely eight fast years!

That’s what this information is all about.

It’s about reaching the psychological toughness and laser-beam focus it’s advisable make a ton of money.  I’ve packed this information from beginning to end with the equivalent strategies I’ve been thundering all through the financial capitals of 5 continents.  Nonetheless I’ve left most of the detailed checklists to that pedantic crowd of pedestrian enterprise people and dusty professors who write these “strategies to” books.

Putting it one different technique, most enterprise writers give you some weapons, or a minimum of a weapons handbook, and ship you out to face the realities of enterprise.  By way of my Quantum Leap methodology, I current you strategies to place collectively and focus your ideas and spirit for govt battle – in direction of entrenched institutions … vicious firm assassins… and folks nay-savers of success, the purveyors of normal information.  Don’t let anyone let you understand, ‘You might’t do this!’  On account of you presumably can!  That’s the Quantum Leap distinction.

They used to call me crazy…and worse.  They’d say, ‘Dan, you presumably can’t do this!’  And, by God, I’d do it.  Then, as soon as I made my first few million , they started calling me “controversial.” A London newspaper labeled me “basically essentially the most controversial man in London inside the Eighties.”  (A public decide is “controversial” when he’s purchased an extreme amount of money and have an effect on to be known as crazy.  Furthermore, he could possibly be crazy enough to sue you into oblivion.)  My British advisors would shiver and say, ‘Dan, you presumably can’t do this!’  So I’d do it.    Now, in my early fifties, I’m mellowing into “eccentric.”

I assumed I’d maintain retired – I optimistic as hell don’t must work – nevertheless then I noticed what poor advice most people are being fed about success by “actually really feel good” frauds inside the non-public development topic.  You’ve seen them grinning and charming on TV.  You know who I’m talking about.

I’ve develop right into a enterprise success coach to a specific group of entrepreneurs who I actually really feel have seemingly boundless energy and willpower to become large worthwhile.  I moreover conduct seminars inside the U.S., the UK and the E.U. – and at my 15th Century dwelling, Guthrie Citadel, near the North Sea above Edinburgh, Scotland.

By way of my U.Okay. enterprise, the Quantum Leap Organisation, my associates and I decide entrepreneurs, and nurture them alongside in pursuit of their dream.  The success tales coming to fruition in Scotland and England are proving what I’ve acknowledged all alongside – that Quantum Leap strategies are widespread of their utility.  You might promote a solicitor, an accurate “Metropolis gent” in London, in your dream as merely as you presumably can a lawyer within the USA, and you may take £500,000 from the Monetary establishment of Scotland as simply as you presumably can from a Second Vice President of Citi Corp.

I identify my main seminar “The Quantum Leap Profit,” and I ship others as successfully on additional explicit entrepreneurial topics.  They’re all hard-hitting, no-nonsense seminars, crammed with the brutal reality about making large money and are delivered “in you face.”  One attendee wrote on his critique sheet, “Dan Peña is a bulldozer of knowledge…” – I like that!

This information, in content material materials and tone, is an extension of those seminars.  It is my reply to the question I get consistently, “Dan, you’ve acknowledged quite a bit in three days.  Do you’ve got bought one factor I can take dwelling and skim?”  I do have such a information, written inside the late Nineties.   The QLA strategies and methodologies – strategies to make your first 100 million – are as associated within the current day as that they had been then.   Like all good recipe, the QLA recipe for high-performance and large success on no account goes out-of-date.

Nonetheless since our first publication, quite a bit has occurred on the planet, the worldwide monetary system and the enterprise neighborhood. So I decided to exchange the information in time for the second decade of this century and for a model new period of passionate, fired up entrepreneurial achievers.  Maybe similar to you.

Needless to say I didn’t write this information to make you’re feeling good inside or to stroke your vainness.  In its place, I present the unvarnished reality you deserve about how firm enterprise truly works, and the best way you should suppose, actually really feel, put together and be able to make the system be simply best for you, so that you presumably can take your first Quantum Leap.

And begin establishing your private dream.


Desk of Contents

 Prologue                                                      1

 Dedication                                                    2

 Foreword                                                      4

 Introduction: Your Quantum Leap Profit                     5

 1. Large Success – Not for the Delicate-Feely                   eight

 2. The Barrio – and the Citadel                               23

 three. Normal Information – the Loser’s Crutch                  36

 4. Getting Comfortable with Extreme Effectivity                 50

 5. Setting up Notion to Change into Actuality                     66

 6. Creating Your Dream Crew                                  78

 7. 11 Steps That Make the Deal                              100

 eight. The Plan with No Escape                                  118

 9. Offering Lenders the Probability to Finance Your Dream        130

10. Further Capital Ideas for Financing Your Deal               151

11. Acquisitions – the Secret Of Quantum Growth              168

12. Your Grand Exit – Dying or Selling                       190

13. Take Movement Now! – or In no way                              202

Appendices                                                   215

A. 11 Steps from an Thought to its Execution                    216

B. Quantum Leap Profit Movement Battle Plan                    217

C. The Enterprise Funding “Crimson Flag” Checklis               220

D. Phrases to Help You Make Your Tens of hundreds of thousands – Peña-isms          224

E. Your Private Pure Belongings for Success                    230

F. As quickly as or Twice in A Lifetime – Knock! Knock!               239

G. Charlie Soladay’s Eulogy                                  242

H. A Profile of Daniel S. Peña, Sr.                          246

I. You Can’t Do That!                                        250

J. Proud Moments – and Sad Ones                              256

Okay. What People and the Press Should Say about Dan           259

L. You’re Correct, Dan. This Stuff Really Works!               264

M. Sample Letters                                            269

N. Consolidation – the Strategy of Consolidation:

   The Secret of exponential Growth                          283


DISCLAIMER:  Seminar shows, newsletters, books, QLA merchandise and completely different communications won’t be purported to convey licensed, accounting, tax appraisal or completely different expert or funding advice which is expressly disclaimed.  You are anticipated to utilize your private due diligence and search the recommendation of your private expert advisors sooner than taking movement or making picks, and modify to all related authorized tips.  Keep in mind: “Study sooner than you make investments!”  I can’t do this for you!  No presentation or communication and nothing on this information shall expressly or implicitly bind any explicit individual or entity to any contract, settlement or course of conduct, or waive any part of this disclaimer.


Chapter One

Large-Success – Not for the Delicate-Feely

‘Large success is simply not for the wishy washy.  Victory in enterprise, like battle, entails the toughest son-of-a-bitch inside the valley.

This generally is a information about incomes cash.

I don’t indicate a few additional bucks in your spare time.  Any moron can do this.  I don’t indicate rising your product sales 20%, or looking for precise property or coming into into the low price mortgage rip-off.  I’m talking about making quite a bit money you presumably can’t rely it – you’ve purchased to weigh it.

That’s no “get rich quick” information each.  “Get rich quick” implies “get rich simple,” and for many who suppose you’re going to get rich simple in within the current day’s world, you’re each about to murder your rich uncle – in any other case you’re foolish.

Neither is it a type of “wealth with out hazard” books.   Accumulating money with out taking risks is a fantasy fed to the fainthearted or the aged who won’t be quite a bit keen about reaching wealth as they’re terrified of turning into poor.  The extreme performers – the large worthwhile – do take risks.  I optimistic did.  Nonetheless do.  Anybody who’s not taking risks in enterprise is simply not making precise money.  There is not an amazing success with out hazard.  There merely isn’t.  And no safety in being a high-performance explicit individual.  If you want safety, this information isn’t for you.

Lastly, this is not a information that may help you actually really feel increased about your self.

Normal information is that for many who be okay together with your self, you’ll make money.   As you’ll see – for many who be taught on – I grew a corporation to over 400 million in precise market price, engaged on the premise that all customary information is crap.  The truth is that when you make some enormous money, then you’ll be okay together with your self.

So why do you need to be taught on?  Listed below are some causes.  I’ve constructed from scratch additional buck price than another non-public development or enterprise success coach who’ll ever try to advertise you a information.  I’ve misplaced additional cash in just one harmful deal than a great deal of these slick-suited guys on the “feel-good-get-rich” lecture circuit ever product of their total lives.

What else?

I’ve reworked 75,000 enterprise picks all through my 37-year enterprise career.  That’s almost certainly 70,000 better than anyone who’ll be taught this information – or anyone selling success books and tapes.  I’ve made better than 600 financial shows on 5 continents (all nevertheless Antarctica – there’s no money there!), elevating over one billion all through cases nobody else might improve a cent!  And in between I’ve logged million of miles in journey, a whole bunch of nights in motels, a whole bunch of enterprise conferences, and better than 250,000 enterprise phone conversations.

If anybody wants to discuss additional enterprise experience before now 37 years than Dan Peña – inside the trenches or inside the peaks – let me know.

You additionally must be taught on because of, if you presumably can take care of it, this information is written for you.

I’m writing to aspiring entrepreneurs who’ve the hearth of their abdomen to acquire large success. I’m talking to the householders of small or mid-sized corporations, individuals who discover themselves already worthwhile and want additional and the CEOs, Directors and completely different excessive executives of corporations who in the meanwhile are looking out for geometric growth in a aggressive, unforgiving market.  In short, this information is for “extreme players.”

Nonetheless previous that circle of capitalists, anyone who seeks a greater diploma of success of their life can revenue from this information.  To borrow from Joe Batten, the marketing legend and mentor to Ross Perot, whose accounts included the U.S. Navy: I’m writing for you in the event you want to “be all you can be.”  Now that you just simply’ve bought me – I assume you haven’t browsed this far – let me assure you I’ve purchased additional for you between these covers than you’ll uncover in a whole library of sudsy proverbs and platitudes.  Subsequently, the quilt worth.

After I retired the second time, a few years previously, I quickly purchased bored with doing nothing.  I steadily grew to turn out to be keen about sharing the brutal truths I had found inside the enterprise world with others.  In any case, I had made tens of a whole bunch of hundreds sooner than I was 40 years outdated.  Why not cross alongside the benefit of years of experience to people who had been on the cusp of success, so that they could benefit from extraordinary enterprise achievement of their very personal.  And, pretty frankly, my ego demanded it.

That idea led me to make a dedication to be a enterprise success coach.  I reasoned that if completely different large worthwhile enterprise performers might ship their confirmed information and strategies to a ready and receptive viewers of eager listeners in a position to take daring movement, so might I.

I couldn’t have been additional incorrect!


The Nazis taught us how environment friendly a Massive Lie might presumably be.  They shouted their propaganda so loudly and so normally that we inside the “civilized world” accepted their crimes until the brutal reality slapped us inside the face.  Instantly pimple-faced neo-Fascists scream there was no Holocaust – and a great deal of well-meaning people give them an viewers.

On the same time, a quite a bit smoother variety, the “success evangelists,” are infiltrating the nation, filling conference rooms and convention amenities, and feeding decided audiences the Massive Lie about non-public success.

My introduction to the “seminar circuit subculture” was an precise eye-opener.  It didn’t take better than 5 minutes for me to understand what the seminar enterprise is all about.  The sad reality is type of all seminars look alike.  Most of them are the equivalent distillation of normal information, spoon fed to you in outline sort so that you presumably can copy it down.  And for many who’re too gradual or lazy to take notes, you presumably can always buy the $495 to $2995 tape-set, handbook and even software program program packages conveniently set out on the desk behind the room.  They take all primary financial institution playing cards…

Far more to the aim, if you’re taking heed to the tapes . . .if you actually be taught the information, you get the overwhelming feeling of, “Yeah, that’s correct.  I assume I already knew that, I merely on no account observed it organized so neatly sooner than.”

In any case, doofus!  All of it sounds acquainted because you grew up listening to the equivalent customary information these guys did!  Now they’re incomes cash selling you the stuff you’ve heard your whole life.

‘Acquire a steadiness between your on-line enterprise life and your non-public life.’
‘Make a listing of what’s good about your self and stick it in your mirror.’
‘Make a listing of what it’s advisable try this week.’
‘Set achievable targets so that you just’re not upset.’
‘Buy a used car, because of it’s already depreciated.’
‘Get a 15-year mortgage as an alternative of a 30-year mortgage.’


You might be a type of people who attends seminars, buys the books, the videotapes, the cassettes and the financial advice life help strategies.  In case you might be, then I consider they’re all lying spherical your property or office correct now gathering mud; a whole bunch of invested in advice your mom and father gave you freed from cost and in direction of your will years previously.

Nonetheless merely as very important as realizing the content material materials of the usual seminar message is to point out the “authority” of the smooth-tongued performers who ship their information throughout the nation and on late-night infomercials.  I was appalled on the lack of enterprise acumen of so plenty of the seminar presenters.  These non-public motivation gurus that come to your metropolis . . . these pearly-teethed infomercial guys . . . the so-called authors that line the bookstores with “how-to” success books – they’re largely frauds!

You must ask your self, what variety of of these enterprise success “specialists” have made any extreme money.  Rattling few.  Subsequent ask your self within the occasion that they made their money is the enterprise world?  What variety of of them scrapped their approach to large success inside the kill-or-die firm environment?  What variety of of them started from scratch and constructed a enterprise empire worth plenty of of a whole bunch of hundreds of ?  Don’t problem scratching your head.  The reply is: hardly any.

It didn’t take me prolonged to check that the majority of these phonies have made what little money they do have inside the seminar enterprise – taking your money!

I quickly discovered that I’m the solely multimillionaire I do know of on the seminar circuit who made my money inside the precise enterprise world, creating 100 million buck empire.  As you’ll examine inside the subsequent chapter, I wasn’t merely uncovered to 400 million of transactions sometime.  I created a corporation that catapulted to a worth of over 400 million on a severe stock alternate – starting with a phone . . . a leased fax machine . . . and $820.

One different question.  These people are presupposed to be instructing you strategies to become worthwhile, which is a code phrase for “rich.”  Nonetheless what variety of of them are multi-millionaires?  Few if any.  In precise reality, the one one I do know is an efficient good buddy, Ted Nicholas, considered one of many most fascinating promoting copywriting and self-publishing guru inside the nation, maybe on the planet.    A complete lot of the remaining reside in rented properties and are dodging the tax man.  However they’re telling you strategies to get rich!

Earlier than you buy your subsequent information or tape, ponder the author and ask your self, ‘Is that this man the place I should be?  Is his success story the blueprint I would really like for my success?  And the best way did he make his money?  Throughout the enterprise space, or selling books and tapes, and inserting butts in seminar seats?
Give it some thought.


I’m not going to let you understand what I consider you have to hear so that you just’ll like me.  I don’t care for many who like me or not.

I moreover discovered one factor fascinating about these roomfuls of seminar attendees I assumed had been so desirous to take “daring movement.”  I was shocked to search out the extent of apathy of the widespread seminar attendee.  Most of them are additional keen about listening to feel-good tales and good proverbs than the reality about turning into large worthwhile.  Most of them merely should be stroked, to take heed to “You’ve already purchased inside you what it takes to succeed.  Attain inside and draw from the wealth of your private potential.”  They want validation that they’re okay, inside the customized of “I’m okay, you’re okay.”  What crap!



Take some risks.

The large worthwhile understand that hazard is vital to develop.

The large worthwhile also have a distinctive perspective on hazard.   Quite a few years previously, a person named Charles Givens made a ton of money on a information he known as Wealth With out Risk.   He put collectively a whole program based mostly totally on money-making/money-saving ideas, employed some used car salesmen, and peddled his program in lodge conference rooms in all places within the nation.   An in depth examination of his information revealed that just about all his “ideas” had been little ideas to make a bit of money proper right here, save a bit of money there – stuff any financial advisor might let you understand.

The one people who grew wherever near “large worthwhile” had been Givens and his inside circle of associates.   His converts saved a few on insurance coverage protection premiums, made a bit of money in precise property – largely “flipping properties” – and thought that they had been rich.    Nonetheless with out taking risks, that they had been all small potatoes, and at last the Givens group was dragged into courtroom docket and has prolonged since disappeared.  (Givens’ legacy is the half-hour “Paid Selling” TV program – the infomercial – and a period of knowledgeable and dapper pitchmen who nonetheless work the seminar circuit attempting with solely restricted success to duplicate the Givens phenomenon.)

The genuinely large worthwhile understand that hazard is vital to develop.  In my seminars I seek the advice of with the “Quantum Leap,” an explosive, geometric growth in your group that merely additional product sales or new locations might on no account acquire.  A Quantum Leap requires hazard.

Definitely considered one of my favorite “disciples” was a youthful man named Fidel Vargas, actually considered one of a gaggle inside the mid-Nineties I known as the “Mexican morons.”   I quickly observed Fidel’s potential and paid for him to attend the seminar at my very personal Guthrie Citadel in Scotland.    Similar to myself, Fidel was a product of the Los Angeles barrio – in addition to that this Latino firebrand achieved his undergraduate work and MBA at Harvard.   He moreover made nationwide info numerous years previously by turning into the youngest mayor within the USA at age 23 – of Baldwin Park, California.  These days, he runs a enterprise cap fund for an funding company in Southern California.   QLA made some lasting impressions on Fidel.

“Dan Peña struck me immediately as larger-than-life,” Fidel acknowledged simply these days, “any individual determined to squeeze every ultimate drop of juice out of life.  The teachings of QLA are straightforward nevertheless extremely efficient.  You’ve purchased to take risks to be truly worthwhile.  You’ve purchased to be ready to throw your hat over the wall and commit your self to your dream.   Dan moreover taught me that the majority obstacles to success are created in an creativeness pushed by fear of defeat, and by listening to the platitudes of normal information.”

Must you’re already in enterprise, you understand hazard.  Keep in mind when you first purchased started?  Didn’t establishing that enterprise require hazard?  Doesn’t marriage require a part of hazard?  Or elevating kids, or looking for a model new dwelling?  Then why obtain this many people who take risks in several areas of their lives shudder at taking risks in rising their enterprise?  No matter how tight your approach and the best way optimistic of success you are on a given deal, the specter of hazard lurks at your aspect until signatures are on paper and the money is in your monetary establishment.  And ideally spent!

I think about that for many who’re not taking risks to develop your on-line enterprise, it begins to wither.  I hate any person to tell me each half is working simply.  By definition, I do know their enterprise is simply not rising anymore – and likely dying.  They’ve forgotten that from chaos comes order.

Some people take a hazard or two, and fail, and retreat beneath their shell of safety.  Failure destroys their self-confidence, typically for the rest of their life.

In 1955, on the height of the Chilly Battle, all folks had atomic bombs on their minds.  School kids had been drilled to cowl beneath their desks so a 50 megaton bomb detonated downtown would miss them.  My father, the L.A. policeman, was lured into investing $10,000 inside the Luck 13 Mining Agency, an outfit with uranium mines in Nevada.  It was a con job, a rip-off, and he misplaced his ten grand, which in 1955 was a small fortune.  Nonetheless maybe additional damaging to him than the financial loss: he was disgraced in entrance of his family and associates and laughed at for years afterwards.

In 1958, Dad had a chance to buy an undeveloped piece of land northwest of Los Angeles for $3000 – the intersection of Topanga Canyon and Ventura Blvds.  All four corners!  He turned it down.  No use being made a fool of twice, he might want to have figured.  The next time that property was purchased it went for $640,000.  Then three.5 million, then eight million.  The ultimate time we regarded, one nook purchased for $12 million!  For the rest of his days, Dad didn’t want to drive up in Northwest L.A. spherical Woodland Hills.  One failure drained his resolve to ever take one different hazard.


In no way fear failure – Understand it.

The large worthwhile also have a distinctive deal with failure.   They understand that failure is what happens when you do one factor.  The very best successes on the planet moreover expert the most effective failures.  The all-time strikeout file in primary league baseball is held by… Babe Ruth.  Nonetheless we don’t keep in mind him for his strikeouts.  We keep in mind him for setting a home run file that stood for a few years, prolonged sooner than effectivity enhancing medication destroyed America’s love affair with baseball.  No one cares in regards to the Babe’s strikeouts.  The aim is he saved swinging the rattling bat!  Most of us on no account get out of the dugout – to not point out as a lot because the plate.  These people not solely marvel why they on no account hit a home run – they even begrudge the determined hitters who do.

Donald Trump has misplaced billions in his financial presents.  Nonetheless who cares?  He has made billions additional collectively along with his worthwhile ventures, and he merely retains swinging the bat.  After stumbling into the New World, Christopher Columbus failed in his subsequent explorations and died a poor and upset man.  Nonetheless on Columbus Day will now we have enjoyable his dying destitute?  In any case not.  We have now enjoyable his success.

This strikes a chord in my memory of a story about Tom Watson, Sr., founding father of IBM, being requested by a youthful administration trainee, “Sir, how do I get to the very best of the administration ladder proper right here?”  Watson immediately replied, “Double your failure worth, son.  Double your failure worth.”  His stage was, in any case, that additional failures might solely finish outcome from additional tries, additional initiative, additional hazard taking . . . all the actions required for growth.

Most of Thomas Edison’s experiments failed miserably – a whole bunch of them.  He thought direct electrical current (DC) was the reply to lighting the world, and that alternating current (AC) was a passing fad.  He was incorrect.  And nobody cares.  In its place, we’re indebted to Edison’s genius and his willpower every time we activate a light-weight bulb, or hear recorded music, or watch a movie.

For the large worthwhile, failure is a invaluable lesson.  It’s a freeway to not take as soon as extra, or a minimum of beneath the equivalent conditions.  After which they switch on.  Failure is nothing better than testing.  As Edison acknowledged, “Success is 99% perspiration and 1% inspiration.”  To the extreme effectivity explicit individual, “Concern” is False Expectations Exhibiting Precise.

As a extreme effectivity explicit individual, you’ve got bought the vanity in your judgment to face by regardless of selection you make.

The sure-fire technique for failure? Try to please all folks.  That’s a very powerful motive most people on no account acquire success.  They try to carry all folks fully glad. In consequence, they fail and the oldsters that they had been attempting to please don’t give a rattling.  In its place of listening to all people spherical them, they should have consulted inside themselves.  They should have trusted their instincts.  They should have listened to their intuition.


Be all ears to your intuition – It’s practically always correct.

Intuition performs a sturdy perform inside the decision-making strategy of a extreme performer.  By way of the years, girls have tried to monopolize intuition.  “Ladies’s intuition” is a given, nevertheless what about “males’s intuition.”  I consider intuition is what we identify instinct in animals, a primal survival expertise.  All of us have a manner, a gut feeling about circumstances affecting our biggest pursuits.  Typically we run into points as soon as we ignore our intuition.
Today the tyranny of laptop methods has undermined our reliance on intuition.  Too normally we “Excel” points to demise.  Suppose you’re a person at a celebration and in addition you meet an attractive girl.  Her smile seems, successfully, better than nice.  She touches you a big quantity, innocently.  You understand she’s scorching.  You don’t should run once more to your office and “Excel” it.  You don’t have to think about it.  You know.  Enterprise is manner the equivalent.  Nonetheless customary information dictates we over-complicate factors because of, in any case, our world could possibly be very tough now.  The Internet, non-public laptop methods and completely different digital breakthroughs we wouldn’t have dreamed of 20 years previously give us entry to a universe of information we’re in a position to make use of. I personally think about that reliance on the laptop would be the solely largest drawback to being a extreme effectivity entrepreneur.  Nonetheless even I purchased on-line in April 2001, because of it has become an integral part of all our non-public and enterprise lives.

Neglect what others suppose.

Too many worry additional about what others will consider their selection than they do the information of the selection itself.   What are the blokes I play golf with going to suppose?  What is going on to obnoxious cousin Rudy say? Or Aunt Martha who has cartons of Amway merchandise in her storage?  Come on, do you suppose Bill Gates gives a hoot what others suppose?  You suppose Trump gives a rattling for the opinions of “specialists” making a fraction of his money?  In any case he doesn’t.   The actual fact is, it’s essential to have all the data it’s advisable resolve.   You’ve accomplished your investigation and due diligence.   You’ve met and sized up the alternative players.   Someplace deep inside, your gut tells you it is a probability it’s advisable seize.

In distinction, the extreme effectivity explicit individual equivalent to myself measures the hazards, makes the selection, takes movement . . . and on no account thinks, “Successfully, maybe I should have accomplished this or that.  Maybe I made a mistake.”  As a extreme effectivity explicit individual, you’ve got bought the vanity in your judgment to face by regardless of selection you make.  And likewise you’ve purchased additional to do than second-guess your self.  You’ve purchased completely different very important picks – so that you progress on.  With out attempting once more.  I normally say, “I may be incorrect – nevertheless I’m on no account uncertain.”  How else might I’ve made these 75,000 enterprise picks?


In no way look once more.

But yet one more prerequisite for large success.  The extreme effectivity explicit individual on no account appears once more.  Have you ever learnt any person who suffers from terminal customers’ remorse?  That individual individual retailers for a model new car, new dwelling, new costume or new one thing after which makes a purchase order order.  The next day, he or she begins to revisit all the reasons the merchandise they didn’t purchase was a better buy.  Rapidly they’re miserable. If they will, they return the merchandise for a refund, and start the equivalent tortuous procuring course of over as soon as extra.  They’ll on no account be pleased because of they don’t have religion of their means to resolve.   Make every selection as if it’s your drop-dead remaining phrase on the matter.  Down the street, you will should do a mid-course correction based mostly totally on the dynamics of enterprise.   Nonetheless that’s not attempting once more – that’s preserving your eyes forward in direction of the place you’re headed.    Massive distinction.

Make the sacrifice of Pay Worth to Movement….Take risks…  Don’t fear failure…  Be all ears to your intuition…   Stay away from customary information… Ignore what others suppose…   and on no account look once more.

As we put collectively to launch into the methods and strategies of the extreme performers, you will have already found this is not going to be a cushty drift by mainstream contemplating.  Like they’re saying in Texas, the place I found the oil enterprise, this information is written for people who must hunt with the massive canines – and pee inside the tall grass!

Large success is simply not for the wishy washy.  Victory in enterprise, like battle, entails the toughest son-of-a-bitch inside the valley.  Not the touchy-feely.  I cannot think about a single extreme effectivity success who’s touchy-feely.  Within the occasion that they exist, I’ve on no account met one.  Extreme performers are the gladiators of the glass towers.  They’re highly effective, they take movement, nevertheless on no account take prisoners.  They make errors and on no account look once more . . . they normally make some enormous money.

I don’t care if I’ve to tug, push, slap, kick or cajole you to large success.  You will not basically like me, nevertheless I don’t give a rattling.  What I do give a rattling about is making you into a superb success, and serving to you make enormous sums of money.

Must you’re , we’ll get all the best way all the way down to specifics shortly enough.  Nonetheless first it’s advisable understand who I am, so that you acknowledge Dan Peña has the credentials to kick your apathy into movement for the following 12 chapters.


So why did Dan Peña, iconoclastic curmudgeon of the enterprise world, decide to get into the seminar enterprise and write a information?  On account of my intention is to fluctuate one of the simplest ways non-public success development strategies and enterprise success educating are communicated to the world – and make one different ton of money, in any case!

I’ve carried out my success strategies consistently over most of the earlier 35 years and made tens of a whole bunch of hundreds inside the course of, nevertheless I’ve one different distinctive profit that works to your revenue.  I’m not going to let you understand what I consider you have to hear so that you just’ll like me.  I don’t care for many who like me or not.  If you want buddy, buy a canine.  I don’t care for many who don’t take heed to what I’ve to say.  I’m not on this enterprise to make associates and to be your good buddy.  (Must you personally knew the just a few extreme performers of within the current day, guys like Donald Trump, Richard Branson or Steve Jobs, you’d understand they don’t give a rattling if people like them or not.  Personal acceptance by the lots is just not on their agenda.)  I’m on this enterprise to offer the choice to be taught to be enormously worthwhile.  Even supposing half-truths and misinformation are easier to advertise, I’m going to offer the no bullshit, unvarnished reality.

After I first started lecturing, I talked to my audiences like I’d communicate to my employees, expletives and all.  Half of those audiences, largely girls, would rise up and go away inside the first fifteen minutes.  I didn’t care, because of I was speaking with passion and true to life.  “That’s one of the simplest ways the large worthwhile communicate inside the glass towers of success,” I suggested them.  “So get used to it.”  If that that they had seen the movie Wall Street, that that they had already heard a fairly advisor dose of the language utilized within the precise world.  They left anyway.  I was amazed to see their naiveté.

My promoting advisor and the people who schedule seminars lastly acknowledged to me, ‘Dan, you’ve purchased to tone it down.  Just a few of those people are literally keen about what you’ve purchased to say, nevertheless you’re offending them alongside together with your language.’  So I toned myself all the best way all the way down to develop right into a kinder, gentler Dan.

Paying the Worth for Large Success

Now that I’ve given you an considered the place I’m coming from, let’s talk about numerous the basics of turning into large worthwhile.  To start out with, it’s not simple.  Every worthwhile intention in life has what I identify a “Pay Worth to Movement.”  To realize that intention you have to to take movement that requires you to pay a worth in one other house.  It’s a commerceoff.   The mooches in the seminar circuit let you understand, “You will have all of it.  You might be a well-rounded mom or father, make a bundle of money and be appreciated by all.”  That’s crap.  The truth is, it is a should to stop one factor to get one factor.  All by this information, you’ve purchased to ask your self – what are you ready to give up, or to commerceoff, to get what you want?

When you want to become an Olympic javelin-throwing champion, for example, your Pay Worth to Movement is giving up evenings and Saturdays with the boys (or girls) and throwing the javelin a zillion cases.  You will should give up beer and go on a specific energy-building meals routine.  You might even should give up your job and get a model new one which lets you throw the javelin additional.  Nonetheless you pay that worth.  You have to get to the Olympics.  And likewise you don’t must ship dwelling a Bronze or Silver Medal.  You want a Gold Medal and in addition you’re ready to pay the worth.

On the Beijing Olympics in 2008, one celeb emerged at Beijing’s Nationwide Aquatics Center – the well-known “Water Cube” – a youthful man who exemplified paying the worth.  All through years of preparation, American swimmer Michael Phelps sacrificed the carefree lifetime of various guys his age so that he might develop right into a Gold Medal athlete   His motto was, “Eat, sleep and swim.”  As part of his monastic routine, he averted followers, associates and even family members who may divert his time and a spotlight from reaching his intention.  It was a worth he was ready to pay to be the best.

It’s not usually acknowledged, nevertheless Phelps was meeting and overcoming challenges prolonged sooner than he’d even heard of the Olympics.  When he was a toddler, a few “specialists” doubted whether or not or not he can be succesful to perform one thing.   Even in pre-school, lecturers complained that he couldn’t maintain quiet, sit nonetheless, or focus. “Your son will not ever be succesful to offer consideration to one thing,” one teacher suggested his mom and father. He was later recognized with ADHD – consideration deficit hyperactivity dysfunction.

Someplace alongside one of the simplest ways, youthful Michael found to focus.  His typical 18-hour day earlier to opponents at Beijing 2008 began at 5:00 every morning.  Every hour, truly every minute was scheduled to cut back out-of-pool time.   By way of the Olympics, to maximise TV viewer ship inside the U.S., the preliminary competitions had been held at night time time and the finals had been held the following morning, a grueling day even for champions.  Phelps dismissed communicate of establishing schedules a lot much less strenuous.  “Ought to you may’t stand as much as swim inside the morning, don’t go.”

That diploma of dedication leads to the following lesson: Large success, whether or not or not it’s inside the Olympics or inside the boardroom, is simply not for everybody.  After I used to be establishing my fortune, one worth I paid was not seeing my family and by no means being dwelling for 242 days in the middle of the primary yr of my daughter’s life.  And I was not usually dwelling to have enjoyable the birthdays of my three kids.

You might keep in mind how Michael Phelps’ dedication paidoff.  He acquired eight Gold Medals in Beijing, eclipsing the file set by American swimming legend Mark Spitz on the Munich Olympiad in 1972.  I ponder if Michael’s childhood lecturers and the alternative “specialists” had been watching.

That costly Pay Worth to Movement might be not for you.  It isn’t for most people.  That’s why there are so few: Ted Turner’s and Ross Perot’s and, certain, Mary Kay Ashe’s on this world.  Nonetheless – and that’s very important – that’s all correct.

Mark Zuckerberg adopted the essential American success technique set by Bill Gates and completely different “technowhiz” kids.   Mark paid the worth, spending additional of his youthful years tinkering over a laptop than he did being a typical teenager.  The repay?  He redefined “social networking” for the 21st Century and based mostly the enormously widespread Fb.  That phenomenon now claims better than 70 million vigorous clients worldwide and gives Zuckerberg, a 23-year-old very eligible bachelor, a web worth of $1.5 billion.   However I doubt whether or not or not he would recommend his path to large success for everyone.

Must you put into movement merely some of the strategies I give you on this information, you’ll be a whole lot additional worthwhile than you are within the current day.  And, by one of the simplest ways, you’ll avoid wasting enormous money by not looking for additional tapes and books at future seminars.

Plenty of folks I communicate to think about it is a should to be extraordinarily intelligent as a option to be extraordinarily worthwhile.  I’m dwelling proof you don’t.  Nonetheless let’s suppose for a second you’ve got bought an IQ of, say, 100.  That’s widespread.  On this occasion, I could possibly be taking some away from you; then once more, I could possibly be supplying you with a little bit of.  (People who’ve spent a great deal of time seeking Widespread Reality by seminars, books and tapes, and those who ask me obtuse questions all through seminars almost certainly have what I identify a “room temperature IQ” . . . a comfy 72.)

Let’s moreover pretend I’ve purchased a 100 IQ as successfully (although my outdated buddies from school days would argue the aim).  Can anyone have ten cases our IQ?  As far as I do know, the most effective IQ’s ever recorded had been inside the 240 fluctuate (160 will qualify for membership of an elite Extreme-IQ group known as MENSA).  So it’s not potential for anyone to have ten cases our IQ – and even 5 cases for that matter.

So how in hell do people make ten cases additional than you make?  How do people make a hundred or a thousand cases what you make if they will’t have 100 or a thousand cases our IQ?  How?  I’ll let you know the way!  On account of they dream better than you.  Their expectations are better than yours.  That’s how.
Definitely considered one of my colleagues in current instances has been Peter Sage, an vigorous and very worthwhile British entrepreneur, adventurer and worldwide bon vivant.   Peter says that when he has an inspiration for a model new enterprise, if he has any considered strategies to ship it to actuality, he’s contemplating too small.   Now that’s my sort of contemplating!

I’m normally requested, if I had my life to reside over as soon as extra what would I modify.  I’d solely change one issue.  I’d set my targets better.  That’s correct.  With all my mega-success, I’d nonetheless set my targets better.

What about you?

Have you ever ever set targets that may enable you to “be all you can be?”  If not, finding out this information will most likely be an astonishing revelation.  On the hazard of overstatement, finding out this information might change your life.  Following the strategies and methodology inside the chapters ahead might change the course of your future.  I say “might” since it is best to take movement to fluctuate.  Change is totally vital.  I would really like you to know correct now that doing the equivalent points many times, similar to you’ve always accomplished them, and anticipating completely completely different outcomes, is insanity.

You see, these high-performance folks, like myself, acquire large success because of they want it better than you.  They forge favorable circumstances by using the two advantages of extreme effectivity enterprise people – practiced talents and drive of fantastic habits.  Or as Jim Ryun, the earlier world file holder inside the mile acknowledged, “Motivation will get you started; conduct retains you going.”  Perception me on this.  Intelligence has nothing to do with it.

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